As you may already know by now, a good crowdfunding campaign can help you raise the money that you need to lift your creative idea off the ground. At the same time, it can simplify your whole mission, by allowing you to get in touch with a large pool of backers, who could be easily converted into fervent brand evangelists, devoted buyers or long-term investors.
In theory, this sounds too good to be true. However, somehow, millions of financially-challenged entrepreneurs still have a hard time trying to take their one-of-a-kind products from ambitious, creative ideas to real, tangible items. Here are a few steps that you should follow, in order to take your unique product or service to the next level, fast and trouble-free.
- Learn to Evaluate Your Creative Idea
Most entrepreneurs sink into oblivion simply because they don’t know how to assess the real value of their first creative ideas. Is it a mere drop in the ocean, or the fundament of a project whose implementation could improve the lives of millions of people?
In this context, how could you possibly evaluate the potential of your future product? The answer is quite simple: by conducting extensive research. Rely on amazon reviews to see if there are any similar items on the market. Start with a Google search to find out if other companies are pursuing the same goals.
- Invest in Cheap Prototypes
You don’t have to break the bank to come up with a compelling visual presentation. In some cases, a basic 3D-printed model can bring a product to life and help the audience understand its functionality and potential benefits.
- Fill Your Piggybank before Giving the Green Light to Your Crowdfunding Campaign
It is definitely not advisable to roll out your campaign when your piggybank is empty. Your best bet is to fill it fast, by asking your friends and family members to support your cause and make a donation.
81% of all crowdfunding campaigns that count on a good head start manage to reach their target. It is highly recommended to get at least 1/5 of your crowdfunding campaign pre-funded before bringing it in the public eye; this way, you’ll manage to highlight your commitment and build credibility and trust.
- Avoid Dangerous Rookie Mistakes that Could Compromise Your Efforts
In order to build a solid relationship with your backers, you have to be entirely devoted to your cause and take your own start-up idea very seriously. Prevent rookie mistakes that could irreparably affect your reputation. Be perseverant and consistent! This means that you have to be active on social media platforms, to post updates and address the questions and concerns of your audience as soon as possible.
If you need great advice from real experts in the crowdfunding industry, don’t hesitate to contact L&C Media Buzz, your trusted crowdfunding consulting and promotion specialist. We can turn every single fundraising project into a child’s play, enabling you to raise money fast and market your new brand in a cost-effective manner.
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