Freelance programmer Yoav Weiss

Freelance programmer Yoav Weiss

(Credit: YouTube; screenshot by Stephen Shankland/CNET)

How much does it mean to you to have good-looking images when using Chrome on your Retina-display MacBook or your high-resolution Android phone?

Programmer Yoav Weiss hopes Internet users’ collective answer is at least $10,000. He’s launched a crowdfunding effort to sponsor his development of the “picture” element in Chrome, a new feature that’s instrumental to the idea of responsive images on the Web.

“Yeah, we’re running a crowdfunding campaign to add a feature to an engine,” Weiss said on Twitter on Thursday. “Never done before, but hey, we’re here to pave new paths, right?”

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With responsive images, it’s easier for Web developers to make photos look good despite screens’ differing size and pixel density. That makes it easier to create a single Web site that works on mobile devices and PCs as well as to avoid wasting network capacity on images that aren’t needlessly detailed.

Most Chrome development is of course funded directly by Google. But Weiss, who has specialized on the responsive images for months and who has participated in the

Adam Barth, a Google Chrome leader, has endorsed Weiss’ technical approach.


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