Good Crowdfunding Strategies Make Everything Possible: How Blue Shoelaces Managed to Gather More Than $69,000 in Record Time

Did you really think that only hi-tech products can benefit from a considerable amount of money raised on a popular crowdfunding platform? If so, you might want to reconsider. Did you know that a clothing company has managed to raise a staggering $69,000, for blue shoelaces? Yes, that’s correct: blue dyed canvas shoelaces.

Jake Bronstein, the well-known FHM editor and the founder and CEO of the Flint & Tinder clothing company, is behind this very bold initiative, which has turned out to be a smashing success.

Even though the crowdfunding campaign is far from being completed, Bronstein has already managed to surpass the initial goal and gather thousands of dollars from enthusiastic contributors. One might be tempted to ask: how has this blue shoelace hysteria succeeded in making so many people join this cause and empty their pockets?

The Bluelace Project was designed to serve a higher purpose: it is meant to raise awareness and support all kinds of commodities manufactured in the U.S. and abolish a dangerous myth suggesting that end consumers do not care about domestically produced merchandise. The campaign has 24 more days to go. It has attracted 5,333 backers and takes pride in its$69,000 in donations, a sum exceeding the humble initial goal of only $25,000.

The developers think that “even a buck can make an impact” and enable contributors to donate $5. Their participation and their generosity will be rewarded with a pair of blue shoelaces, representing the symbol of the reputable American manufacturing industry.

Moreover, Bronstein is certain that consumer habits aren’t influenced only by price. On the contrary, he thinks that U.S.-based clients would rather go in favor of domestically produced items and that they are always looking for the best alternative to cheap, imported commodities.

The blue shoelace is far from being ordinary. They are Aluminum tipped, triple-dense, blue dyed shoelaces made from premium waxed cotton, designed to stand the test of time and outshine low-quality items produced outside the country. Here’s where the whole story gets really interesting: the people involved in this original crowdfunding campaign have decided to put the now statewide famous shoelaces to the test: they called Matt Mills and asked him to test their durability.

So, Mills tied the shoelaces to his tow straps and managed to pull an extra heavy truck weighing approximately 13,000 pounds. This bold experiment proves that the blue shoelaces are incredibly resistant and have what it takes to please even the pickiest customers. Furthermore, this crowdfunding initiative proves that it is fairly easy to form a solid community around a symbolic product introduced to reinforce the national pride and help the American economy.

If you are currently involved in a bold creative project, don’t let it be killed by lack of funds. L&C Media Buzz, your number one crowdfunding promotion and consulting specialist, is ready to lend you a helping hand and guide you towards financial support and increased brand awareness.