Jorge Sanchez III Partner, Nouvantage.com, Crowdfund Beat Guest Contributor, Running a successful crowdfunding campaign is largely dependent on having a well defined strategy. This relies heavily on having a clear understanding of the purpose of the campaign as defined by the problem that is being addressed. Differentiation in crowdfunding is currently defined by the type of offering being made in return for funds: debt, equity, reward, social good. However, it is imperative to the success of the campaign that there is a deep understanding of the campaign’s goals being applied in the strategic planning and execution of a campaign. Research by Younkin and Kashkooli (2016) has identified the four types of problems crowdfunding is currently attempting to solve: gatekeeping, coordination, patronage, inexperience. A particular project may be facing one or several of these problems. By having a better understanding of the problems being addressed, a more effective strategy can be designed and implemented to increase the probability of success. Gatekeeping The gatekeeper problem can be summarized as the inability of those with limited social capital and geographic disadvantages to access capital to fund new endeavors that may otherwise be attractive opportunities. These handicaps can severely negatively […]
Define the Problem for CrowdFunding Campaign Success: CrowdFund Beat.
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