LORI HOLCOMB-HOLLAND | NY Times | SEPTEMBER 12, 2014 – One of the world’s most prominent art fairs is hoping to garner support for nonprofit art organizations by lending them some street cred. Art Basel, which stages modern and contemporary art fairs in Basel, Hong Kong and Miami Beach, announced on Friday that it will work with the crowdfunding website Kickstarter to garner support for projects by nonprofit art groups. Called the Art Basel Crowdfunding Initiative, the ongoing effort will feature a diverse range of projects selected by an independent jury for their quality, innovation, creativity and viability. Marc Spiegler, director of Art Basel, said the idea is to create a bridge between worthy projects and Art Basel’s expansive network of supporters. And while there is no direct commercial gain for Art Basel, he said these types of organizations contribute to the quality of their fairs in the long run. “Often the first chance an artist will get will be with a nonprofit,” Mr. Spiegler said. “If you look at the kind of art world that Art Basel wants to exist in 10 or 20 years down the road, and needs to exist for its galleries and other artists to […]
Art Basel Lends a Hand to Arts Crowdfunding Efforts: CrowdFund Beat.
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